Privacy Policy

Naama Freilich, an individual trading as MarketScope (Israel) operates MarketScope and is the data controller for the personal data described here.

Data we collect and why

• Account data (email address, name, login credentials or Google sign-in identity) — to create and secure your account (contract performance).
• Product and analysis data you submit (products, keywords, target countries, saved reports) — to provide the service (contract performance).
• Credit and subscription records (plan, balances, usage history) — to operate your plan (contract performance, legal obligation).
• Technical data (IP address, device and browser information, error logs) — for security, fraud prevention and reliability (legitimate interests).
• Support messages — to answer your requests (legitimate interests).

Card and payment details are collected directly by Paddle, not by us.

Who we share data with

• Service providers that host our app, database and authentication.
• DataForSEO, which receives the keywords and countries you analyse (not your account identity) to return market data.
• Paddle.com, our Merchant of Record, for sales, subscription management, payments, tax compliance and invoicing.
• Professional advisers (legal, accounting) and authorities where required by law.

Some providers process data outside your country, including the United States, under appropriate safeguards such as Standard Contractual Clauses.

Cookies and storage

We use only essential browser storage to keep you signed in. We do not use advertising cookies.

Retention

We keep account data while your account is active and delete or anonymise it when no longer needed, except billing records we must keep by law.

Your rights

Under Israel's Protection of Privacy Law and, where it applies to you, the GDPR, you may access, correct, delete, restrict or export your data, object to processing, withdraw consent and complain to the Israeli Privacy Protection Authority or your local data protection authority. We respond within one month. Contact [support email].

Security

We use encryption in transit, access controls and per-user data isolation to protect your information.